Privacy notice
Short version: no tracking, banner ads only if you say yes, no accounts and no forms that collect your details.
Last updated 20 October 2026. This notice covers cheapmattresssale.co.uk. If you have a question about it, email hello@cheapmattresssale.co.uk.
Cookies
We don't use analytics or tracking cookies. The only cookie this website sets is a session cookie for the site owner's admin area (under /admin/), which visitors never receive unless they open the admin sign-in page.
When you first visit, a bar asks whether you’re happy with ads cookies. We keep your answer in your browser’s local storage (or, if that’s blocked, in a small cookie from this site called ads_consent) for 6 months, so we don’t have to ask on every page. It holds only “accept” or “reject” and the date, and it isn’t sent to anyone.
Banner ads
Some pages have up to two banner ads: one under the menu, and one part-way through a guide or product page. There are none on this page, the contact, terms, affiliate and photo-credit pages, the search, compare or saved-list pages. The ads come from 5od (5od.co.uk), a small ad service run by the owner of this site. They’re contextual: 5od chooses a banner to suit the page you’re reading, not you. 5od itself sets no cookies and builds no profile of you; your browser sends it the site, the ad position and size, and the address of the page.
The banners are for shops and brands in the Awin affiliate network. Awin’s banner images and links can set Awin’s own cookies: when a banner is shown, and when you click one, so that a purchase can be credited to us. That’s why nothing loads until you choose:
- Accept ads cookies: banners load, and Awin is told you agreed.
- Reject: no banners load at all, and your browser doesn’t contact 5od or Awin for ads.
- JavaScript off: no ads load and you won’t be asked.
Like any website, 5od’s server sees your IP address when your browser asks it for a banner. 5od doesn’t store raw IP addresses: it keeps a scrambled (salted and hashed) version for up to 2 days, only to limit abuse.
Changing your mind
Use Cookie settings (also at the bottom of every page) to see your current choice and change it at any time. If you switch from accept to reject, banners stop loading straight away. Any Awin cookies already set stay in your browser until they expire, or until you delete them in your browser’s settings (clearing this site’s data also resets your choice, and we’ll ask again).
Saved list and comparisons
When you press Save or tick Compare, the product names are stored in your own browser (in "local storage") so the list is there next time you visit. This information stays on your device and is never sent to us. You can remove items on the saved list page or clear your browser's site data at any time.
Searches and filters
Searches and filters work through the web address (for example ?size[]=double). We don't save your searches anywhere, apart from the standard server logs described below.
Links to other websites
Links to shops and other sites go through a short redirect on our site (/go/…). We count clicks on these links by recording the date, the link and the page it was on — no IP address or other personal information. Once you arrive at another website, including Amazon.co.uk and other retailers, that website's own privacy and cookie policies apply; affiliate programmes may use cookies there to record that you came from us.
Server logs
Like almost every website, our web host's servers keep standard technical logs (such as IP address, date and time, page requested and browser type) to keep the service secure and working. These are not used to identify or profile visitors.
Videos
We don't currently show any videos. If we add one, it will use a click-to-play player: nothing loads from YouTube until you press play.
Emails
If you email us, we use your message and email address only to reply, and delete correspondence when it's no longer needed.
Your rights
Under UK data protection law you can ask what personal information we hold about you (usually only an email you've sent us), ask us to correct or delete it, and complain to the Information Commissioner's Office if you're unhappy with how we've handled it.